VitrA is unique in the world of bathroom architecture. A global brand which began its journey in Istanbul over 60 years ago, VitrA creates lots of products every year, including sanitaryware, bathtubs, ceramic tiles, fixtures, accessories and bathroom furniture. Everything about VitrA is centered around that most basic of elements - water - and its role in our lives today.

The latest in a long line of VitrA collaborators in the field of design, Ross Lovegrove is one of the most interesting and intelligent designers of the 21st century. His work explores the creation of sculptural and organic shapes using sophisticated technology and materials. The concept of 'organic essentialism', which underlines all Lovegrove's work, is inspired by the elements and aesthetics of the natural world, and provides the perfect language to articulate VitrA's creative vision.

More than 100 products have been created within the Istanbul collection. In its entirety, the collection has been designed to provide fully co-ordinated interiors with maximum flexibility for the consumer. Products include: a selection of freestanding and wall hung WCs, washbasins, brassware, tiles and ceramics, showerheads and a range of accessories.